Training as an internal marketing tool within the franchise system

Alternative Profitability Measures and Marketing Channel Structure: The Franchise Decision

to maximize the long-term economic value of the firm. In this article, we a business enterprise (Li and Li, 1996). Theoretically, markets consider an alternative accounting-based objective function. We explore value a firm with reference to long-term economic profit, and some circumstances that might lead to the use of an accounting-based economic value and financial market value should be one ...

Does Zero Interest Work as An Important Marketing Tool?

We analyze a new dataset on borrowing decisions of a sample of customers of a credit card company. This credit card allows customers to pay for their purchases via installment credit over terms up to 12 months at an interest rate that depends on the customer’s credit score and the duration of the installment loan. We use these data to estimate the effect of interest rates on consumers’ demand f...

Simulation: An Effective Marketing Tool

Simulationthe study and use of models of complex relationshipsis one of the most valuable techniques in the management sciences, and has been greatly advanced in the last decade by the use of high-speed computers. Following the extensive development of simulations of military systems and the advent of high-speed computers, there has been, in recent years, a growing interest in applying simulati...

Tourism as an Economic Develpment Tool

Post-Modern Tribes as a Marketing Tool

the contrary, it is a mosaic composed by a plurality of different ideologies. At any rate, at least two major forces are dominating the scene of the change: a strong, diffused commitment toward the re-composition of a fragmented society, and a general collapse of reality, which becomes more and more merely illusion and image. This implies, on one hand, the rise of a new kind of “tribes” or comm...